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Bloggers, Developers, SEM’s,

I wanted to inform you of a new RSS feed tool that Google has launched to help website owners and developers import RSS feeds on their websites. This tools is fun and easy to use and the best part is that Google “once again” makes development easy for the common user to import dynamic content immediately within a web page.

This custom RSS feeder will import content from other blogs of interest straight into your site. The feed is derived from XML data then generated through Javascript. All you need to do is install a simple line of javascript code to make the gadget work. You can also customize this RSS feed to match your site by text color, padding, link design, and borders of your choice and colors.

Well, this is certainly exciting, but there is a downside to using this tool. For all SEM’s and SEO experts when you import this tool into your site your ability for Google to crawl new content, links, and data is non-existent. The feeds are generated by a javascript code that is not converted to HTML code once the page loads. Therefore, the Gadget for SEO purposes and link building is strickly irrelevant.

All in all if you do want to import your favorite blog entries onto your site easily then I would suggest using this tool. Most of all for the fun of it…

Here is the link to the Google Gadget - Custom RSS Tool

Enjoy the rest of the day, this has been your Daily Opt.

What is link building anyway, you know, this has gone way to far!

Is link building building a site that everyone loves to draw content from and promote because they enjoy the value of the company and its expertise? You know, everyone would certainly link to the iPhone because, well it’s cool and for those that can afford it, it’s even cooler… But what if you are an average online business making your way into the search results? What if you are an SEO expert and have done everything by the book, for the user and not the search engine? What if all this work takes place and the site is great, the conversions are strong, but no one links to the site because you have not asked them or even worse paid them.

Is that link building? Paying someone to actually write about your company, is this where it’s going? Why then are we building web sites for users, should we not just build a website for a search engine so we can reach maximum results and benefits…

Why don’t we do this? Well, because for most search engine marketers they value their job and more importantly they value their businesses reputation and domain. If every SEO expert was to launch massive link building campaigns all just to get people to link to the domain and then sometime in the near future Google decides that these paid links are not worth anything at all; when they once were the source to page results, then where would we be?

Other link building topics under: http://seo.redevolution.com/a-link-building-rant/

http://www.seobook.com/archives/001792.shtml

Your Daily Opt.

Just today business.com did a strong article related to how well a blog works for companies. When you think about how effecient a blog is and how effect the content can be then when reading this article you realize that these guys are right. Blogs are a strong marketing and promotional tool in the marketplace today. If you are intested in starting a blog that is custom to your business then I would suggest writting a comment to this message so that we can help you get a blog up and running today.

If you are intested in reading “Guide to Marketing Your Business With a Blog” then go to: Actual URL: http://www.work.com/marketing-your-business-with-a-blog-768/

Get blogging today!

This is a blog message from The Daily Opt.

When building your link campaign it is important for other sites to link to you. But more importantly it is also very important for websites to link with the proper anchor text. When building your campaign or link exchange project you must identify the right keywords and pages for each link campaign to be built upon.

For example, if you are SEO.com then one of your strongest keywords that you will be intersted in others linking to you would be the keyword “SEO.” Instead of “seo.com” or even “http:// seo.com/”; although these are great for branding purposes they do not generally build strong links. Make sure that your affiliate partners are using the right keywords and anchor text to build your next link building campaign.

This is your optimization piece for the day.

From: The Daily Opt.

Although web designers can be segregated into a number of different categories like: web design, web programming, database management, search engine marketer, seo expert, etc… It is important these days to hire a specialist for a certian job and make sure that your project consists of the right talents for each. You also have to consider that most internet based jobs are now being narrowed down in to specialist fields like I mentioned above, so you may want to research what it may take for per job and skillset.

If you are wondering what the average cost is per hour to hire someone to do internet or web based work; you may want to consider the following:
1. For a Design Firm or Agency, the average price per hour for web related work can be around $100 per hour.
2. For a small web design firm you may be able to find strong talented programmers and web designers for about $35 to even $60 an hour.
3. If you have small projects that can be executed in a short amount of time, you may be able to hire a freelance website designer, programmer, and internet marketing guru for around $15 to $25 an hour.

You also have to consider the project at hand as well… Most businesses that prefer strong page position and an excellerated rate of traffic, plus an e-commerce store front are much more willing to pay the above $100 per hour rate. If you are spending this much, you not only will get quality and performance, but more than most of the time you will have a team that is committed to helping you reach your online goals and exposures.

If you have ever heard of “You Get What You Pay For,” then you can probably bet that spending $10 to $15 an hour for logo design, web design, and even small internet marketing campaigns will not get you the results that you are ultimately looking for. Not only that but your team may work only commit to portion of your project or less… Which will make your deadlines be farther along than if you would have started with an agency that has a strong history of clientele.

Brought to you by: The Daily Opt.

You may have heard of the phrase “content is king” just like you have witnessed a number of “.COM” domain names go for large sums of money. Well, just as a valuable “.COM” domain name holds creditability for being strong in search, popularity, or even history; content can also hold that same sort of power. Content no matter if it is displayed in web pages, blogs, or press releases presents something new to the readers. Over time content can also hold an extremly valuable ranking for a number of multiple keyword terms. So why is “content” king? Well, because it is… If you produce a number of topical articles that are strong in grammer, news worthy, and is repeated throughout a timeline, Google, Yahoo, and MSN are rewarding you for your efforts. Plus, the main focus is that these search engines enjoy placing relevant and creditable content for queries on a minutes basis. So the more relevant your content is the more valuable it is to the world, which ultimately makes your content king over a particular topic, category, or keyword.

Post your king today…

This has been your daily opt…

You want your impressions, visits, and conversions to grow over time, then you need a quality website from the start. Below you will find the top three ways to build a quality website.

1. First, you will need to have a strong quality graphic designer. This designer will need to work with you on logo design, layout, and navigation all the while keeping the site looking up to date with strong consistency in your branding. You cannot go wrong working with an experienced graphic designer.

Note to self, when hiring a graphic designer you will want to observe forward progression in his or her portfolio. We recommend setting a limit of 3 to 5 years of professional experience after a 4 year degree before you interview.

2. Now that you have your mockup design ready to go, your web designer is just as important. You will want to work with a web designer who is verse in site architecture, branding, and most of all functionality. A website that looks great but does not work properly can hinder excellerated growth and expansion. Please make sure that this web designer that you hire has an amazing portfolio and can communicate details and functionality. No one wants a web designer that can not listen and communicate design, programming, hosting, domains, and production.

3. This is the most important and final step. Although, the graphic designer will reach your expectations from a branding perspective, and your web design will show functionality. Your major concern at this point is a strong search engine marketer. You need an SEO expert who knows the details of design, functionality, and search engine optimization. This key player will be the one that makes the visits increase, and the exposure appreciated through page position, page rank, and link building.

If you have questions about your next website venture. Post a comment and we can help you get connected with the right freelancer, design firm, or national advertising agency.

This is your daily post. - Enjoy Today!

Yes! You now have online presence. But what do you do with it… On April 4, 2008 ImpressVenture.com launches a revamped search marketing website as impressventure.com. Our motive in the past was catered more towards web and graphic design, back in the early 2000’s. But now, with the development of search being the key player in search marketing advertising, we thought that this would be a great start for us.

Anyway, come back soon as we will be posting a new portfolio, valuable search marketing tips, and tons of SEO guidelines to follow.

Thank You,
Kyle Kight
Search Marketing Professional