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As we all know industry markets today are trying to subsidize production cost with the vastly increase in gas and oil prices. Many business tend to crunch numbers and then look at advertising as a way to cut cost to save a few dollars. Meanwhile, the web is energy effecient and gas and oil free to some extent and internet marketing may be the solution to saving money while still being able to promote products and services.

Not only are businesses moving forward with online sales, lead generation, and products, but now SEO could really play a new era in marketing dispite the struggling economy. If businesses can now turn to “organic” recognitions for online sales and services then the cost of promotions will drastically drop because the ability to be present online is free with SEO. Of course we all know that “organic” listings are not necessarily free but the listing is. Many hard working hours, plans, and skills go into making a competitive business and allowing it to rise to the top for keywords and top ranking positions. But ultimately, the internet is going to be the only way that we can withstand the market and still keep product levels up and moving forward.

For your next advertising venture you may want to consider moving toward SEO and “organic” listings. Studies have shown that strong buying consumers focus their eyes on the “Golden Triangle” which is the top 5 “organic” listings just under the sponsored ads within a search engine. And with 98% of business to business buyers searching in Google, then it would make sense to spend more and more advertising dollars on SEO rather than print media, billboards, etc.

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SEO Master - 86%

Are you an SEO Expert?

Are you searching for a way to prove your ranking skills other than showing your clients significant top search placement on the three dominant search engines of the world? Then go to SeoMoz.com and trial through an seo quiz to show others that you are seo savy… The quiz was challenging, I got a hundred, but for some reason it didn’t take three of my answers and at the end showed that I didn’t even answer them… Go figure, but I still graduated with a Master’s degree of 86%…

If you have ever run an abundance of PPC or pay-per-click campaigns then you will know that the “www.” on all displayed URL’s make a world of difference when analyzing conversions. So this can pretty much answers your question, the “www.” before a URL on an SEO or PPC listing has been acknowledged to show a significant return on ROI. For your next SEO campaign, go to your Google Webmaster Tools and declare the right display URL for your website.

Need help building a strong website that generates the right keyword targets? Or you may need help with sitemap.xml strategies and uploads. Contact Impress Venture Today!

 Thanks,

Kyle Kight

Search Marketing Professional

Back in the early 2000’s we use to build web pages with all kinds of names and numbers. We didn’t care to much about the name of the webpage we were building, we just wanted to make the HTML code look pretty for all visitors to see. Well, today it is different with search engine optimization at everyones finger tips. Yeah, exactly, you will not catch me designing websites full of product1.php and product2.php these days. Today it is different, here is how…

Google uses the URL’s of webpages within a domain to help them better understand what the page may be about other than the title tag and the H1 tag that follows. For example, if you are the webmaster of computers.com then the last thing you want to do is call each product page by an id number or use dynamic URL’s with “?” marks.

If we break up the products into certain product categories we can really optimize for search. Lets say you have 200 Apple computers to sell, which page would most interest you, computers.com/macbook-pro.php or computers.com/apple1.php. This goes without saying, but time and time again you will find a number of Search Engine Marketers out there that have still not takin the time to pay attention to this fine but relevant detail in SEO.

We recommend using your “.htaccess” file immediately and change all your URL’s within your website to really focus on what keywords best represent the web-page being optimized.

Make your URL changes today and watch the traffic increase a percentage or two…

Thanks,
Kyle Kight
Search Marketing Professional

This is a great question. Google explains that this will happen when search queries are shown for certain regional IP’s. If you normally are showing up on the 2nd or 3rd page but sometimes show up randomly on the 1st page then you are experiencing a regional search result. Google’s Webmaster tools is great place to show exactly where your site is showing for particular keywords in the global search results.

You can access your site map under the web master Tools and then go to the Statistics page where you will be able to see monthly and weekly “Top Keyword Searches.”

If you need assistance in setting up a site map for your website or have questions about SEO, then please go to our contact page. One of your SEM’s will help you reach the search results you are looking for.

 Thanks,

Kyle Kight

Search Marketing Professional

Starting an SEO campaign for a site is extremely time consuming. The thought process of developing the SEO tasks ahead while projecting accurate results takes lots of planning and focus. Here at thedailyopt.com, we discover the techniques to true SEO success. Stop the “Gimmick” sales pitch and give me something valuable, says Google. We start the process off on the right direction, focusing on key targets and ways to execute potential goals.

Start your SEO campaign with the most relevant and unique opportunities available. Focus on your SEO campaign as though the search engine was your most valuable customer.  Therefore, I want to remind you that search engines don’t spend money, people do. So make sure your site is built and optimized for both the user and the bots…

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