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As we all are aware of now that Aaron Wall and KeywordTracker.com launched a “kick-ass” keyword strategy book to help SEO’s and SEM’s. But really, how “Kick-Ass” is the book, I mean really?

Well, I have to say that I have purchased the book. It’s great, especially for someone that really wants to learn SEO. I am not saying it’s only for beginners but a lot of the strategies mentioned are review to an SEO professional. I also have to say that I have only read it once and that I am planning on reading it again to really dissect in-between the lines to really find some hints, tips, and strategies that I didn’t pick up before.

So, out of a ranking of 1 to 5, being 5 the highest ranking, I would have to give this book a ranking of 3.5… I know that putting together 50 strong keyword strategies that are totally brand new or off the wall would be impossible. So, yes, I would recommend buying the book. A good rule of thumb would be that for any hot topics relative to search engine optimization and keyword marketing is worth the read. After all, if you do buy the book it only allows you to have that extra step above all of those SEO’s out there that are still thinking about it…

Buy 50 “Kick-Ass” Keyword Strategies

More information on this book: SEO Blogs and Search Engine Blogs

Okay, yeah thanks for the daily opt…

Bloggers, Developers, SEM’s,

I wanted to inform you of a new RSS feed tool that Google has launched to help website owners and developers import RSS feeds on their websites. This tools is fun and easy to use and the best part is that Google “once again” makes development easy for the common user to import dynamic content immediately within a web page.

This custom RSS feeder will import content from other blogs of interest straight into your site. The feed is derived from XML data then generated through Javascript. All you need to do is install a simple line of javascript code to make the gadget work. You can also customize this RSS feed to match your site by text color, padding, link design, and borders of your choice and colors.

Well, this is certainly exciting, but there is a downside to using this tool. For all SEM’s and SEO experts when you import this tool into your site your ability for Google to crawl new content, links, and data is non-existent. The feeds are generated by a javascript code that is not converted to HTML code once the page loads. Therefore, the Gadget for SEO purposes and link building is strickly irrelevant.

All in all if you do want to import your favorite blog entries onto your site easily then I would suggest using this tool. Most of all for the fun of it…

Here is the link to the Google Gadget - Custom RSS Tool

Enjoy the rest of the day, this has been your Daily Opt.

For many years now search engine marketers have evolved out of multiple industries and professionals. From the computer science major, to the business marketer many internet related professions have found their way to to web design, SEO, and even pay per click campaigns. We have certainly seemed to evolve into this industry because of the passion for it and the past experiences that have allowed us to be apart of such a vibrant and strong “cutting-edge” profession.

Today, Search Engine Marketers are now gaining credibility for certifications like the Google Adwords Professional and many others that are now online today. Yet, we still have not actually had a department arise in universities or a degree set for a “search marketing” professional.

Although SEMPO is building out lesson plans and small degree like formations for the younger generation to get a grasp of the track that we are now laying before them. It is now my knowledge that SEO, INC (an SEO company based in San Diego, CA) is now teaching classes at UC San Diego. Although I am not surprised, it seems that this will become the norm as we approach 2009 as more and more SEO companies, firms, and freelance professionals begin teaching circulum for the up and coming SEO minors.

Actual Article of SEO INC: SEO Inc. to Teach Search Engine Optimization Class at UC San Diego

Keep up the good work, we have a lot more to learn and to teach.

This is The Daily Opt.