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What’s the craze! Is social media marketing and optimization amplifying the noise in today’s world of online communication, marketing, and business? The answer to that is YES, Social Media is becoming the alternative avenue to everything SEO, PPC, and just plan old search from 2008 to past. In layman’s terms, Social Media could also be expressed as an old marketing trend gone global, meaning that these “word of mouth” efforts that use to exist only offline are now taking the place of major consumer representation and directions on the World Wide Web through social networks like LinkedIn, Facebook, Twitter, an many more. It is interesting enough that the consumer may take control once again to help penetrate marketing decisions by writing personal reviews about companies and topics. Your next purchase may depend on the persuasiveness of another consumer just like you instead of your own.

Why Join Social Networks?

Join Social Networks. Social networking provides a means to promote association and the exchange of knowledge while also establishing business contacts and connections. Post your business profile in the popular social and business networks such as Facebook and LinkedIn, but also make sure to concentrate your attention on your niche audience by joining social media networks that represent and support your business or company’s ideas.
- Tammy Corbett is the resident expert for social media marketing

The bigger network you generate through these social networks will give you a great advantage over your competitor. The more branding, and company news you are able to promote through social media avenues the better chance you will have to build more traffic and retain more positive reviews in the social media workplace.

What’s your social media experience? Do you need help finding profitable ventures in the social media networks?

Did you know that you can now put your website to the test and have it graded among Hubspot. Yeah, that’s right Hubspot, a site that has spent many long hours compressing SEO variables and skillsets to estimate the strongest or lowest grade in comparison. The website grader is a great way to determine where you stand amongst your competition because you can not only grade your own website but also grade your competition. 

Check out the Hubspot Website Grader today… It’s cool, useful, and beneficial.

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What is link building anyway, you know, this has gone way to far!

Is link building building a site that everyone loves to draw content from and promote because they enjoy the value of the company and its expertise? You know, everyone would certainly link to the iPhone because, well it’s cool and for those that can afford it, it’s even cooler… But what if you are an average online business making your way into the search results? What if you are an SEO expert and have done everything by the book, for the user and not the search engine? What if all this work takes place and the site is great, the conversions are strong, but no one links to the site because you have not asked them or even worse paid them.

Is that link building? Paying someone to actually write about your company, is this where it’s going? Why then are we building web sites for users, should we not just build a website for a search engine so we can reach maximum results and benefits…

Why don’t we do this? Well, because for most search engine marketers they value their job and more importantly they value their businesses reputation and domain. If every SEO expert was to launch massive link building campaigns all just to get people to link to the domain and then sometime in the near future Google decides that these paid links are not worth anything at all; when they once were the source to page results, then where would we be?

Other link building topics under: http://seo.redevolution.com/a-link-building-rant/

http://www.seobook.com/archives/001792.shtml

Your Daily Opt.

As continued from our last article, (With the market so bad, SEO could be the only solution.)…

In short, SEO from my experience has a relevative increase on conversion when running strong SEO campaigns on a TLD or a very strong generic “keyword” domain name. I have also witnessed stronger conversion ratios on PPC when running campaigns for a domain name that is not relavtive to a keyword or search query other than the company name itself.

Brad Geddes from eWhishper.net posted a great blog article on the vast increase of conversions on PPC and the comparisions to other sources like SEO and press releases…

See article: Traffic does Not Convert the Same: SEO vs PPC vs Press Releases vs Social Bookmarking

Note: As traffic increases so does converions…

This has been your optimization piece for the day.

The Daily Opt.

As we all know industry markets today are trying to subsidize production cost with the vastly increase in gas and oil prices. Many business tend to crunch numbers and then look at advertising as a way to cut cost to save a few dollars. Meanwhile, the web is energy effecient and gas and oil free to some extent and internet marketing may be the solution to saving money while still being able to promote products and services.

Not only are businesses moving forward with online sales, lead generation, and products, but now SEO could really play a new era in marketing dispite the struggling economy. If businesses can now turn to “organic” recognitions for online sales and services then the cost of promotions will drastically drop because the ability to be present online is free with SEO. Of course we all know that “organic” listings are not necessarily free but the listing is. Many hard working hours, plans, and skills go into making a competitive business and allowing it to rise to the top for keywords and top ranking positions. But ultimately, the internet is going to be the only way that we can withstand the market and still keep product levels up and moving forward.

For your next advertising venture you may want to consider moving toward SEO and “organic” listings. Studies have shown that strong buying consumers focus their eyes on the “Golden Triangle” which is the top 5 “organic” listings just under the sponsored ads within a search engine. And with 98% of business to business buyers searching in Google, then it would make sense to spend more and more advertising dollars on SEO rather than print media, billboards, etc.

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For many years now search engine marketers have evolved out of multiple industries and professionals. From the computer science major, to the business marketer many internet related professions have found their way to to web design, SEO, and even pay per click campaigns. We have certainly seemed to evolve into this industry because of the passion for it and the past experiences that have allowed us to be apart of such a vibrant and strong “cutting-edge” profession.

Today, Search Engine Marketers are now gaining credibility for certifications like the Google Adwords Professional and many others that are now online today. Yet, we still have not actually had a department arise in universities or a degree set for a “search marketing” professional.

Although SEMPO is building out lesson plans and small degree like formations for the younger generation to get a grasp of the track that we are now laying before them. It is now my knowledge that SEO, INC (an SEO company based in San Diego, CA) is now teaching classes at UC San Diego. Although I am not surprised, it seems that this will become the norm as we approach 2009 as more and more SEO companies, firms, and freelance professionals begin teaching circulum for the up and coming SEO minors.

Actual Article of SEO INC: SEO Inc. to Teach Search Engine Optimization Class at UC San Diego

Keep up the good work, we have a lot more to learn and to teach.

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Just today business.com did a strong article related to how well a blog works for companies. When you think about how effecient a blog is and how effect the content can be then when reading this article you realize that these guys are right. Blogs are a strong marketing and promotional tool in the marketplace today. If you are intested in starting a blog that is custom to your business then I would suggest writting a comment to this message so that we can help you get a blog up and running today.

If you are intested in reading “Guide to Marketing Your Business With a Blog” then go to: Actual URL: http://www.work.com/marketing-your-business-with-a-blog-768/

Get blogging today!

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