Posted on August - 26 - 2009
Get on your Savvy Social Media Horse!
Recently Business.com launched a survey pertaining to the business to business activities with social media outlets like Twitter, Facebook, and LinkedIn. Within the survey you could learn a lot about the actual actions a company should be taking to benefit the most out of social media application that would involve increase in traffic, leads, or brand awareness.
Here are some very important bullet points that you should really review and implement into your normal SOP’s of search marketing with social media.
- Manage an online community for customers or prospects
- Participate in Q&A sites (e.g., Yahoo! Answers, LinkedIn, forums, etc.)
- Monitor company-related mentions on social media sites
- Participate in discussions on 3rd party sites
- Maintain one or more company blogs
- Recruit employees via social media
- Advertise on social media sites
- Produce webinars or podcasts
- Upload content (e.g., whitepapers, specs, videos) to 3rd party content sharing sites
- Monitor competitor mentions on social media sites
- Participate in micro-blogging (e.g., Twitter)
- Use social bookmarking (e.g., Digg, Delicious, StumbleUpon or other)
- Maintain company-related account(s) or profiles on social media sites
- Monitor and/or support user ratings & reviews
Obviously, if this is an outline that Business.com is interested in receiving relevant data for then it is wise to make sure that your online exposure is taking advantage of these major factors as well.
This is your social media daily opt.
