Posted on June - 25 - 2008
Link Building - Watch Out or Watch In!
What is link building anyway, you know, this has gone way to far!
Is link building building a site that everyone loves to draw content from and promote because they enjoy the value of the company and its expertise? You know, everyone would certainly link to the iPhone because, well it’s cool and for those that can afford it, it’s even cooler… But what if you are an average online business making your way into the search results? What if you are an SEO expert and have done everything by the book, for the user and not the search engine? What if all this work takes place and the site is great, the conversions are strong, but no one links to the site because you have not asked them or even worse paid them.
Is that link building? Paying someone to actually write about your company, is this where it’s going? Why then are we building web sites for users, should we not just build a website for a search engine so we can reach maximum results and benefits…
Why don’t we do this? Well, because for most search engine marketers they value their job and more importantly they value their businesses reputation and domain. If every SEO expert was to launch massive link building campaigns all just to get people to link to the domain and then sometime in the near future Google decides that these paid links are not worth anything at all; when they once were the source to page results, then where would we be?
Other link building topics under: http://seo.redevolution.com/a-link-building-rant/
http://www.seobook.com/archives/001792.shtml
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