Posted on June - 19 - 2008
PPC Vs SEO in the state of conversions.
As continued from our last article, (With the market so bad, SEO could be the only solution.)…
In short, SEO from my experience has a relevative increase on conversion when running strong SEO campaigns on a TLD or a very strong generic “keyword” domain name. I have also witnessed stronger conversion ratios on PPC when running campaigns for a domain name that is not relavtive to a keyword or search query other than the company name itself.
Brad Geddes from eWhishper.net posted a great blog article on the vast increase of conversions on PPC and the comparisions to other sources like SEO and press releases…
See article: Traffic does Not Convert the Same: SEO vs PPC vs Press Releases vs Social Bookmarking
Note: As traffic increases so does converions…
This has been your optimization piece for the day.
