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As we all know industry markets today are trying to subsidize production cost with the vastly increase in gas and oil prices. Many business tend to crunch numbers and then look at advertising as a way to cut cost to save a few dollars. Meanwhile, the web is energy effecient and gas and oil free to some extent and internet marketing may be the solution to saving money while still being able to promote products and services.

Not only are businesses moving forward with online sales, lead generation, and products, but now SEO could really play a new era in marketing dispite the struggling economy. If businesses can now turn to “organic” recognitions for online sales and services then the cost of promotions will drastically drop because the ability to be present online is free with SEO. Of course we all know that “organic” listings are not necessarily free but the listing is. Many hard working hours, plans, and skills go into making a competitive business and allowing it to rise to the top for keywords and top ranking positions. But ultimately, the internet is going to be the only way that we can withstand the market and still keep product levels up and moving forward.

For your next advertising venture you may want to consider moving toward SEO and “organic” listings. Studies have shown that strong buying consumers focus their eyes on the “Golden Triangle” which is the top 5 “organic” listings just under the sponsored ads within a search engine. And with 98% of business to business buyers searching in Google, then it would make sense to spend more and more advertising dollars on SEO rather than print media, billboards, etc.

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