Posted on June - 09 - 2008
Top 3 Ways to Generate Conversions
Is your website “blah!” Are you suffering because visitors come and go and you never see a benefit on your ROI calibration. Or even worse you have the domain and you have the webpage, but you don’t have visitors or any traffic. Well, we have developed the top 3 ways to generate the strongest conversions on the web.
1. Brand awareness and brand identity. Is your site valued in branding, look and feel, and consistency. Often to many times these days you run across old HTML page layouts that don’t have a brand image or an identity to go along with the impression that you want to portray to your visitors, which is strenght, quality, and dependability. We suggest you start with your logo and then allow a strong graphic designer to incorporate the identity mark with the rest of the look and feel of your website. If your website is up to date and it just explodes in color and appeal then you will see a stronger conversion on your site. When is the last time you purchased an item on a website were the company looked “mom and pop” and the store page seemed to jump to a whole new layout and theme.
2. Once you have that beautiful site up and running you need to pay attention to navigation and home page marketing. If your home page is confusing then your users are confusing. Pay close attention to the products or services that you want to offer and make sure that your visitors without question can find what they are looking for fast and quicly. For more detail we suggest taking a look at a high quality website like apple.com, these online marketers know what they are doing and with all the products they have to offer you are still not overwhelmed on the home page. Rememeber, keep it simple, quick, and easy so that any user can purchase what they are looking for in three easy steps. Find, click, and buy… It should be as simple as that…
3. And last but not least, make sure that your target market is your target online. Sometimes a lot of traffic is not the best traffic to increase sales. Make sure that your keywords that you are targeting meet the demands of your users. For example; targeting a user searching for “cheap used computers” is not something Apple Computers will want to visit there website, instead, Apple may target users that are searching for a term as broad as “laptop computers” to “small laptop computers.” Both of these are keyword targeted campaigns that are able to capture the searcher.
Well, there you have it, as long as you have your branding up to date, your site architecture quick, and your marketing targeted you will see an increase in ROI on your website.
So make your mark and make your impression last.
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