Posted on April - 07 - 2008
Optimize page URL’s for better SEO placement
Back in the early 2000’s we use to build web pages with all kinds of names and numbers. We didn’t care to much about the name of the webpage we were building, we just wanted to make the HTML code look pretty for all visitors to see. Well, today it is different with search engine optimization at everyones finger tips. Yeah, exactly, you will not catch me designing websites full of product1.php and product2.php these days. Today it is different, here is how…
Google uses the URL’s of webpages within a domain to help them better understand what the page may be about other than the title tag and the H1 tag that follows. For example, if you are the webmaster of computers.com then the last thing you want to do is call each product page by an id number or use dynamic URL’s with “?” marks.
If we break up the products into certain product categories we can really optimize for search. Lets say you have 200 Apple computers to sell, which page would most interest you, computers.com/macbook-pro.php or computers.com/apple1.php. This goes without saying, but time and time again you will find a number of Search Engine Marketers out there that have still not takin the time to pay attention to this fine but relevant detail in SEO.
We recommend using your “.htaccess” file immediately and change all your URL’s within your website to really focus on what keywords best represent the web-page being optimized.
Make your URL changes today and watch the traffic increase a percentage or two…
Thanks,
Kyle Kight
Search Marketing Professional
