Posted on April - 24 - 2008

SeoMoz.com - SEO Quiz

SEO Master - 86%

Are you an SEO Expert?

Are you searching for a way to prove your ranking skills other than showing your clients significant top search placement on the three dominant search engines of the world? Then go to SeoMoz.com and trial through an seo quiz to show others that you are seo savy… The quiz was challenging, I got a hundred, but for some reason it didn’t take three of my answers and at the end showed that I didn’t even answer them… Go figure, but I still graduated with a Master’s degree of 86%…

Posted on April - 11 - 2008

What’s better for SEO the “WWW.” or nothing…

If you have ever run an abundance of PPC or pay-per-click campaigns then you will know that the “www.” on all displayed URL’s make a world of difference when analyzing conversions. So this can pretty much answers your question, the “www.” before a URL on an SEO or PPC listing has been acknowledged to show a significant return on ROI. For your next SEO campaign, go to your Google Webmaster Tools and declare the right display URL for your website.

Need help building a strong website that generates the right keyword targets? Or you may need help with sitemap.xml strategies and uploads. Contact Impress Venture Today!

 Thanks,

Kyle Kight

Search Marketing Professional

Posted on April - 07 - 2008

Optimize page URL’s for better SEO placement

Back in the early 2000’s we use to build web pages with all kinds of names and numbers. We didn’t care to much about the name of the webpage we were building, we just wanted to make the HTML code look pretty for all visitors to see. Well, today it is different with search engine optimization at everyones finger tips. Yeah, exactly, you will not catch me designing websites full of product1.php and product2.php these days. Today it is different, here is how…

Google uses the URL’s of webpages within a domain to help them better understand what the page may be about other than the title tag and the H1 tag that follows. For example, if you are the webmaster of computers.com then the last thing you want to do is call each product page by an id number or use dynamic URL’s with “?” marks.

If we break up the products into certain product categories we can really optimize for search. Lets say you have 200 Apple computers to sell, which page would most interest you, computers.com/macbook-pro.php or computers.com/apple1.php. This goes without saying, but time and time again you will find a number of Search Engine Marketers out there that have still not takin the time to pay attention to this fine but relevant detail in SEO.

We recommend using your “.htaccess” file immediately and change all your URL’s within your website to really focus on what keywords best represent the web-page being optimized.

Make your URL changes today and watch the traffic increase a percentage or two…

Thanks,
Kyle Kight
Search Marketing Professional

Posted on April - 04 - 2008

Why do I sometimes show up on the first page and then I don’t?

This is a great question. Google explains that this will happen when search queries are shown for certain regional IP’s. If you normally are showing up on the 2nd or 3rd page but sometimes show up randomly on the 1st page then you are experiencing a regional search result. Google’s Webmaster tools is great place to show exactly where your site is showing for particular keywords in the global search results.

You can access your site map under the web master Tools and then go to the Statistics page where you will be able to see monthly and weekly “Top Keyword Searches.”

If you need assistance in setting up a site map for your website or have questions about SEO, then please go to our contact page. One of your SEM’s will help you reach the search results you are looking for.

 Thanks,

Kyle Kight

Search Marketing Professional

Posted on April - 03 - 2008

Step #1 Launch A Website

Yes! You now have online presence. But what do you do with it… On April 4, 2008 ImpressVenture.com launches a revamped search marketing website as impressventure.com. Our motive in the past was catered more towards web and graphic design, back in the early 2000’s. But now, with the development of search being the key player in search marketing advertising, we thought that this would be a great start for us.

Anyway, come back soon as we will be posting a new portfolio, valuable search marketing tips, and tons of SEO guidelines to follow.

Thank You,
Kyle Kight
Search Marketing Professional