Posted on October - 27 - 2008
Ever wonder how some SEO experts out their always seem to have a jump start on marketing? Are you always amazed at how much some of the SEM’s are just one step ahead? Well today we are going to show you how you can keep up with the competition. With all the noise on the web these days it is hard to keep up with the new material when most of them you are gathering the same old information over and over. Here is how you avoid the noise and focus on the tasks or “keywords” at hand:
Choose several keywords that best suit your needs.
Make sure these keywords are suited to your everyday work, competition, business, jargon, etc.
Next, Setup a Google Alerts Subscription
Use the keywords from your list to setup your alerts in Google Alerts. Plug in your keywords and refine the frequency you desire to receive these alerts, (minutes, hours, days).
Finally, Put your Google Alerts to Good Use
Once you start receiving your alerts, navigate through the list of alerts that relates to the keywords you have selected. While browsing the links and the pages that you have visited, look for ways to engage in commentary about that particular topic, even, or keyword that you are targeting. Place in-depth feedback and information that supports the post. Build new contacts, connections, and even link backs from some of the best bloggers on the web.
By staying on top of your alerts allows you focus on the most relevant content and topics aligned for the day. Your daily optimization just got easier with your daily tasks of refining the noise and focusing on your keyword directions.
This has been your daily opt.
Posted on October - 17 - 2008
Read Write Web recently published an article on the analysis of how much a blogger realy makes per post. Although the survey was private in respect to the top bloggers of the web, the statistics are amazing to see the growth and reliance due to blogging these days. Many bloggers are seen to be working 50 to even 60 hours a week according this post written by Marshall Kirkpatrick.
Review the article: How Much Do Top Tier Bloggers and Social Media Consultants Get Paid? We Asked Them!
Who knew that Daily Opts could be so profitable?
Posted on October - 08 - 2008
Happy Birthday Google!
Can you remember the late nineties? Can you reflect where you were and what you were doing? Perhaps Larry Page and Sergey Brim can remember the days of number crunching and innovative brainstorming while their expectations were only to develop a search engine that produced accurate and creditable results. Today we vastly depend and rely on this innovative search engine that we are so loyal too. Our loyalty for SEM’s (Search Engine Marketers) relies heavily on Google for personal, professional, and business relationships. Because the motives that drive a simple tweak in the algorithm can suddenly have the phones ringing, the emails flowing, and questions soaring that are all at the mercy of site rankings versus the real outcomes of what Google decides to produce in the SERPs (Search Engine Results Pages).
Anyway, I am not trying to disappoint you on Google’s birthday, but I am trying to recognize the significances of real creditable thinking link Page and Brim did. Creditable thinking is an innovative direction within itself and your work in SEO (Search Engine Optimization) should rely on it. Your most valuable work is the quality of focus and attention that you put forth to develop creditable and strong content that relates to the focus or desired keywords that you want to target.
If you produce like Google has produced in the past 10 years than a decade from now you can also imagine where you will be…
Take a look back at Google in 2001.
Look how far the SERPs for SEO has come since 2001.
This has been your Daily Opt.
Posted on September - 23 - 2008
In support of our past post on “Link Build Directories That Pass Page Rank & Links” we would like to discuss other motives of link building that bring in strong success rates. Although, link building is primarily done with directories, paid link ads, and press releases, it can also be accomplished through your content and your Link Out quality.
Your Creditability is in your Content
Strong creditable content today is hard to find on the web and not all sites listed in the SERPS (search engine results page) are generating the best content. Due to advertising issues on the web, many so called SPAMMERS make their second income by covering the web with miscellaneous content only to benefit from a click. Your content on your website needs to gain creditability and if you are already writing about topics that you not only enjoy but also know a lot about then you are certainly ahead of the game. The first SEO hint that I would like to provide would be to really brainstorm your content, one post a day is not necessarily better than 3 well orchestrated articles a week, believe me, I have tried both. The second SEO tip would be to provide an image with a alt tage and a title tage, plus some statistics and data that will support your argument and your topic. Developing great content is king, so remember that creditability comes with quality, not necessarily quantity.
Link Out can bring Stronger Results
Did you know that linking out from your article can benefit your creditability in the future? When writing about a topic, especially a blog, you will want to create a topic upon your conversation that allows your readers to develop an overall view of what you are expressing. When readers stumble upon your article or blog post they may find your article interesting and most of all unique, especially if you intertwine your article with another. Most readers on the web are looking for strong content related to their search query and if you can become the source for them to fine what they are looking for then I guarantee that your visitor will be returning to your site for more information.
How has an extra hour developing your content helped you experience stronger results?
*Subscribe to this blog and share your experiences.
Other strong supporting posts that support this topic are:
SEOBook.com provided a valuable article on “The Value of Linking Out: $56m Per Year”
Plus– Drudge Report: News Site That Sends Readers Away With Links Has Highest EngagementWhich certainly shows proof from a list of top 30 news sites for May 2008, it looks like Drudge has a hold of the future…
Posted on September - 16 - 2008
If you are looking to purchase links within a directory then I would advise buying only a few strong links from the Top 5 Directories that are worth the money. The list below shows a detailed format of the links that you can buy for a health price that for the most part is not frowned upon by Google.
The Top 5 Link Building Directories Are:
1) DMOZ (free, if you can get in…)
2) Yahoo! Directory ($299, it’s a must if you want credit from Yahoo and Google.)
3) Business.com ($199, we do it because everyone else does…)
4) Lii.org (free, must be creditable, if you are not then don’t waste your time.)
5) BOTW ($99.95 Annually, OR $249.96 One-time review)
Yes, here you go, the top 5 directories, but why do we do it… Link building, link creditability… Does it matter? Yes! Is it worth it? Yes! Is it really SEO? NO! Are we doing it because Google authorizes us too? Why must we do this and wear the “white” hat too?
What are thoughts on the direction of SEO? Are you sick and tired of buying links?
Let the world hear your voice, the bots need to hear it…
Enjoy your Daily Opt!
Posted on September - 10 - 2008
As we all are aware of now that Aaron Wall and KeywordTracker.com launched a “kick-ass” keyword strategy book to help SEO’s and SEM’s. But really, how “Kick-Ass” is the book, I mean really?
Well, I have to say that I have purchased the book. It’s great, especially for someone that really wants to learn SEO. I am not saying it’s only for beginners but a lot of the strategies mentioned are review to an SEO professional. I also have to say that I have only read it once and that I am planning on reading it again to really dissect in-between the lines to really find some hints, tips, and strategies that I didn’t pick up before.
So, out of a ranking of 1 to 5, being 5 the highest ranking, I would have to give this book a ranking of 3.5… I know that putting together 50 strong keyword strategies that are totally brand new or off the wall would be impossible. So, yes, I would recommend buying the book. A good rule of thumb would be that for any hot topics relative to search engine optimization and keyword marketing is worth the read. After all, if you do buy the book it only allows you to have that extra step above all of those SEO’s out there that are still thinking about it…
Buy 50 “Kick-Ass” Keyword Strategies
More information on this book: SEO Blogs and Search Engine Blogs
Okay, yeah thanks for the daily opt…
Posted on August - 28 - 2008
Getting to know the search market can be a valuable asset to your SEO strategies. Afternic, a credible domain agency pushed a recent email newsletter focusing on the Top 10 Search Categories on the web.
The list consists of the following categores:
1. Business
2. Computers
3. Travel
4. Shopping
5. Health
6. Financial
7. Sports
8. Careers
9. Region
10. Education
Remember, when focusing on creative blog titles, traffic targeted domain names, and topical content, you will need to break down the categories that are appealing to you. If a topic is appealing and also has high search traffic then you are on your way to the “.com” success world. Online PR is all about topics and opinions, and it is important to express your own as long as your content is credible, informative, and most of all unique.
Keep the blog post rolling, this has been your Daily Opt.
Posted on July - 24 - 2008
Bloggers, Developers, SEM’s,
I wanted to inform you of a new RSS feed tool that Google has launched to help website owners and developers import RSS feeds on their websites. This tools is fun and easy to use and the best part is that Google “once again” makes development easy for the common user to import dynamic content immediately within a web page.
This custom RSS feeder will import content from other blogs of interest straight into your site. The feed is derived from XML data then generated through Javascript. All you need to do is install a simple line of javascript code to make the gadget work. You can also customize this RSS feed to match your site by text color, padding, link design, and borders of your choice and colors.
Well, this is certainly exciting, but there is a downside to using this tool. For all SEM’s and SEO experts when you import this tool into your site your ability for Google to crawl new content, links, and data is non-existent. The feeds are generated by a javascript code that is not converted to HTML code once the page loads. Therefore, the Gadget for SEO purposes and link building is strickly irrelevant.
All in all if you do want to import your favorite blog entries onto your site easily then I would suggest using this tool. Most of all for the fun of it…
Here is the link to the Google Gadget - Custom RSS Tool
Enjoy the rest of the day, this has been your Daily Opt.
Posted on July - 14 - 2008
Did you know that you can now put your website to the test and have it graded among Hubspot. Yeah, that’s right Hubspot, a site that has spent many long hours compressing SEO variables and skillsets to estimate the strongest or lowest grade in comparison. The website grader is a great way to determine where you stand amongst your competition because you can not only grade your own website but also grade your competition.
Check out the Hubspot Website Grader today… It’s cool, useful, and beneficial.
This has been our Daily Opt.
Posted on June - 25 - 2008
What is link building anyway, you know, this has gone way to far!
Is link building building a site that everyone loves to draw content from and promote because they enjoy the value of the company and its expertise? You know, everyone would certainly link to the iPhone because, well it’s cool and for those that can afford it, it’s even cooler… But what if you are an average online business making your way into the search results? What if you are an SEO expert and have done everything by the book, for the user and not the search engine? What if all this work takes place and the site is great, the conversions are strong, but no one links to the site because you have not asked them or even worse paid them.
Is that link building? Paying someone to actually write about your company, is this where it’s going? Why then are we building web sites for users, should we not just build a website for a search engine so we can reach maximum results and benefits…
Why don’t we do this? Well, because for most search engine marketers they value their job and more importantly they value their businesses reputation and domain. If every SEO expert was to launch massive link building campaigns all just to get people to link to the domain and then sometime in the near future Google decides that these paid links are not worth anything at all; when they once were the source to page results, then where would we be?
Other link building topics under: http://seo.redevolution.com/a-link-building-rant/
http://www.seobook.com/archives/001792.shtml
Your Daily Opt.